Society of
Children's Book Writers
and Illustrators

Selling Yourself Without Selling Yourself Short: A Beginner’s Guide to Marketing

Date(s) - 05/09/2022 - 11/09/2022
7:00 pm - 8:00 pm


white background with the words Selling Yourself (without selling yourself short) in green and purple, plus course logos for all 6 courses in the series: Perfect your Presentation, Shine Online, Wonderful Websites that Work, Make your Media Kit, Reach Out and Stand Out, and Make Meaningful Connections

Who knew that being a KidLit Creator meant you had to become a skilled book marketer?

What happened to the days when an author could sequester themselves in a quiet log cabin in the middle of the woods with their trusty typewriter and write stories? What if you don’t know the first thing about building a website? Or establishing a social media presence? What if the thought of cold-calling schools and libraries has you waking up in a cold sweat at 2 am?

It doesn’t have to be scary! Learn helpful tips and tricks that will help you to market your presentations and your books, without putting yourself on the clearance rack!

Veronica Bartles, author of The Princess and the Frogs and Twelve Steps, Assistant Regional Advisor for SCBWI MD/DE/WV, and coordinator of the MD/VA/DE/WV/DC Read Local Challenge since 2015, has compiled the best lessons of the past seven years into this hybrid live and on-demand course.*

***New Date & Time!!***

Live introductory webinar: Monday, May 9, 2022 at 7 pm (EDT)

During this live introductory webinar, Veronica will give a live demonstration to walk you through setting up your SCBWI Profile Page and Speaker Profile, to best utilize this SCBWI member tool.

Then, we will go over the structure of the full marketing course and a quick overview of the six on-demand instructional units–each of which include both video instruction and multiple written exercises to put that instruction to use–and her recommended order of progression through the six courses. (You can, of course, follow the on-demand portions of the course in whichever order you prefer.)  These on-demand units include:

How to Make your Media Kit: Gather your essential files and images for book promotion, and share them easily online with teachers, booksellers, bloggers, and more. This is the #1 tool that every KidLit Creator should have (and the #1 thing that most are missing) on their websites for effective book promotion!


How to Build Your Own Wonderful Website: Even if you have a solid social media presence, you need a website as your “home address” on the web. This will be where your audience can find you even during the times when deadlines keep you offline for days or weeks at a time. Building your own wonderful website doesn’t have to be scary. Veronica will walk you through the entire process, start to finish!


How to Keep your Social Media Sustainable: What social media platforms do you absolutely need to be active on as a KidLit Creator? How can you maintain an active presence, even when times are hectic and deadlines are pressing? What if you can’t figure out the TikTok algorithm, or Facebook makes you feel like hiding under the blankets? Take control, and let your social media work for you, instead of the other way around!


How to Prepare your Perfect Presentation: If you want to get invited to do events, you’ll need something to present. But what if you feel like you don’t have anything new or original to offer? Veronica will take you through a series of exercises designed to help you pinpoint that sweet spot where your expertise, your passion, and your audience’s needs meet to create a presentation that’s perfect for you–a story only you can tell!


How to Reach Out to Schools & Libraries, and Stand Out from the Crowd: Seven years of promoting authors and illustrators to bookstores, libraries and schools have given Veronica a unique perspective on what they want (and what they avoid) when considering a KidLit Creator for an event. Learn some tricks, tips, and techniques to make yourself stand out from the crowd and get the attention you want.


How to Make Meaningful Connections to Keep an Audience Engaged: Once you’ve prepared your presentation, reached out to schools\libraries, and scheduled your book events, you’ll need to share your presentation with an audience, either in-person or virtually. Learn valuable skills for keeping an audience’s attention and making meaningful connections to keep even the most restless readers engaged!


There will also be time for Q&A, so bring your questions!

You will have access to the course materials (including a recording of the live kick-off webinar) for 6 months, to give you ample time to work through the course exercises and download the associated handouts/worksheets. (2022/23 Read Local Challenge KidLit Creators will have access to these materials until the end of the challenge year: May 2023.)

If you would like more hands-on feedback, you will have the opportunity to sign up for a 30-minute one-on-one consultation with Veronica to ask for specific help with your marketing questions, or to join a small-group feedback session specific to one of the six course topics.

If you joined the 2022/23 MD/VA/DE/DC/WV Read Local Challenge, please use the coupon code you received for this course when you registered for the challenge.

*We have space available, so this course is now open to everyone! — Registration is open until May 14, 2022. If you sign up after the live kick-off webinar (or simply cannot make it live), don’t worry! The event will be recorded, and you will have access throughout the 6-month course period.

International members only: If our payment system isn’t processing your credit card or PayPal payment, email to request an alternate method of payment. Please include your name and address in your request.